My Story
Dr. Joan Kelly, Social Scientist & AI Designer
It started in a hospital hallway.
As a caregiver to my quadriplegic father and an advocate for my sister living with schizophrenia, I witnessed systems designed for efficiency, not empathy. Later, as a cancer survivor, I experienced firsthand how much trust and humanity matter when technology enters care.
Those moments became my rallying cry: what if AI could care as deeply as people do?
In leadership roles at NYU Langone Health, Yale New Haven Health, Humana, and Virgin Pulse, I turned that question into action. Whether launching digital health platforms under Richard Branson’s Virgin Group or leading patient experience strategies for world-class hospitals, I kept one principle front and center: technology should serve humanity, not replace it.
RoarHX was born to make that principle real.
Why We Exist
Because real lives are at stake.
AI is already embedded in decisions that shape patient care, consumer trust, and staff well-being. Too often, it’s built in ways that strip out human judgment, empathy, or creativity. That’s where RoarHX steps in.
We stand at the intersection of lived experience and design innovation. Our work is grounded in decades of leadership and deeply personal experiences that bring urgency and authenticity to everything we do.
Our philosophy is simple yet radical: AI must be guided by human middle—always.
Our Mission
To build a future where AI + humanity collaborate, creating experiences that are smarter, kinder, and more effective for patients, consumers, and staff alike.
What We Do
We help organizations reimagine experience in the age of AI.
AI Readiness & Roadmaps
→ Assess organizational readiness, align leadership, and map adoption pathways.
HX Workflow Redesign
→ Transform workflows, touchpoints, and journeys using our Collaborative Intelligence Experience (CIx) framework.
Training & Capability Building
→ Equip leaders, staff, and teams to confidently integrate AI into their work without sacrificing human-centered values.
Experience Transformation Consulting
→ Blend behavioral science, design thinking, and advanced AI strategy to deliver measurable impact across healthcare, life sciences, and consumer industries.
Hear Us Roar
RoarHX isn’t just a consultancy—it’s a movement. We blend leadership, design science, and lived experience into bold strategies that redefine how AI is adopted, trusted, and scaled. If you’re ready to unlock the full potential of AI without losing what makes us human— Let’s talk.